Via Twitter:

Jason Rosenbaum @jrosenbaum
I did some number crunching this weekend and McCaskill lost rural counties and larger non urban counties (like Greene, Cape Girardeau, et al) by roughly 350K votes. Even if she increased her margin of victory in STL/KC by 100K, she still would have lost.
[….]
7:32 AM – 21 Nov 2018

My response:

Michael Bersin @MBersin
So, all that work courting the “mythical” middle was for naught. Yet, enough people voted for CLEAN Missouri (Amendment 1), Amendment 2, increasing the minimum wage (Prop. B), and against “Right to Get Paid Less” (Prop. A) [in August]. Why the disconnect? 1/
8:12 AM – 21 Nov 2018

Michael Bersin @MBersin
Why did voters vote overwhelmingly for significant policy changes in the state and (mostly) in the same breath overwhelmingly vote for the people opposed to those changes and quite likely willing to try and reverse them? 2/
8:14 AM – 21 Nov 2018

A reply:

Jason Rosenbaum @jrosenbaum
This is just my opinion but: the pro-Clean MO and anti-Prop A campaigns were significantly better organized/funded than their counterparts. And there was no organized opposition to min wage.
8:24 AM – 21 Nov 2018

And:

Michael Bersin @MBersin
Their opponents were spending their money elsewhere, in places where they knew they will be able to do significant damage to those initiatives in the future.
8:35 AM – 21 Nov 2018

There’s more, on another thread:

Jason Rosenbaum @jrosenbaum
Replying to @Tyson_Pruitt
Yes, that’s my point. Dems cannot lose rural MO by <300K. Galloway lost those same counties by around 190K and her performance in suburbs/exurbs and STL/KC was good enough to win.
7:45 AM – 21 Nov 2018

My response:

Michael Bersin @MBersin
All that proves is that any statewide Republican candidate only needs to raise $67,227.81 to get to their first million votes. Efficiency? The next 200,000 votes cost about, what, $25,000,000.00 to $50,000,000.00?
[….]
8:30 AM – 21 Nov 2018

And:

Jason Rosenbaum @jrosenbaum
Well, I was going to add to that Tweet that you can’t expect future GOP downballot candidates to spend less money than a STL aldermanic candidate.
8:32 AM – 21 Nov 2018

But, then again, what do we know?

Previously:

Proposition A – “Right to Get Paid Less” – loses big (August 7, 2018)

What’s the matter with Saline County? (November 9, 2018)

What’s the matter with Johnson County (Missouri)? (November 11, 2018)

“Right to Get Paid Less” will be back in Missouri (November 13, 2018)

Gerrymander (November 16, 2018)

Gerrymander – illustrated (November 17, 2018)