Today, from Jason Kander (D), via Twitter:

Jason Kander‏ @JasonKander
Step 1: Buy a checkered shirt.

@melonpost
im gonna be the next jason kander

12:52 PM – 10 Dec 2017

Branding.

Michael Bersin‏ @MBersin
Replying to @JasonKander
Well, yeah.
[….]
2:19 PM – 10 Dec 2017