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Ashley Beard-Fosnow (D) is the Democratic Party candidate challenging incumbent Rick Brattin (r) in the 55th Legisltive District.

Grassroots campaigns aren’t so much about flooding the district with costly mailers and ads, but they are about speaking with and connecting with voters.

An unresponsive incumbent with a single large dollar donor can be vulnerable to a grassroots campaign. A challenger knocking on 9,000 doors (to date) in the district and attending one event after another has a good start toward unseating an incumbent.

Yesterday we attended a meet and greet event for Ashley Beard-Fosnow (D) held at the home of a supporter in Raymore.

Ashley Beard-Fosnow, the Democratic Party candidate in the 55th Legislative District - Raymore, Missouri - September 25, 2016.

Ashley Beard-Fosnow, the Democratic Party candidate in the 55th Legislative District – Raymore, Missouri – September 25, 2016.

Ms. Beard-Fosnow greeted everyone as they entered, spoke with small groups of individuals, briefly addressed those in attendance about her background and goals in her campaign, and then spent a considerable amount of time taking questions and listening.

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The conversation included education and schools, infrastructure needs – not “kicking the can” of pressing road and bridge maintenance down the road, and economic development.

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Events like these, with substantive interaction with a candidate, is one of many ways that candidate can engage others to speak on their behalf to their friends and neighbors in the district.

That’s a much more Democratic way to reach voters than a single $50,000.00 check from a wealthy individual who doesn’t live in the district.

Previously:

Ashley Beard-Fosnow (D) in the 55th Legislative District (November 8, 2015)

Campaign Finance: propping up the republican incumbent in the 55th Legislative District (August 27, 2016)