SurveyUSA released a 1459 sample poll of “Likely voters” on August 1st taken in Missouri July 29th through the 31st. The poll runs a head to head match up between McSame and Obama. The margin of error is 2.6%.

The poll was sponsored by KCTV in Kansas City and KSDK in St. Louis.

If the election for President of the United States were today, and the only two candidates on the ballot were (names rotated) Republican John McCain and Democrat Barack Obama, who would you vote for?

All

McCain – 49%

Obama – 44%

Undecided – 7%

These numbers, while different, have remained essentially unchanged (within the margin of error) since the June SurveyUSA poll. This poll has a much larger sample, and thus, a smaller margin of error.

The crosstabulations by party identification:

Party Affiliation

Democrats [38% of sample]

McCain – 12%

Obama – 83%

Undecided – 5%

republicans [36% of sample]

McCain – 87%

Obama – 10%

Undecided – 3%

Independents [20% of sample]

McCain – 55%

Obama – 34%

Undecided – 10%

The numbers among republicans remain unchanged. Obama again shows some improvement among Democrats over previous polls, though their share of the sample in this poll (as self identified Democrats) is smaller than the previous poll. The numbers among Independents remain unchanged.

Gender

Male [49% of sample]

McCain – 53%

Obama – 41%

Undecided – 6%

Female [51% of sample]

McCain – 45%

Obama – 48%

Undecided – 7%

The gender gap remains.

It’s the economy, stupid!:

Top Issue for Next President

Economy [56% of sample]

McCain – 46%

Obama – 49%

Undecided – 6%

This explains all those “Economic Town Hall” events in Missouri this past week. That 56% is the highest rating of the economy as the “most important issue” in Missouri since we’ve been covering these SurveyUSA polls.