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A new ad from the Obama 2012 campaign which will air in Colorado, Florida, Iowa, North Carolina, Nevada, Ohio, and Virginia:

Announcer: The son of a single mom. Proud father of two daughters. President Obama knows that women being paid seventy-seven cents on the dollar for doing the same work as men isn’t just unfair, it hurts families.

So the first law he signed was the Lilly Ledbetter Fair Pay Act to help ensure that women are paid the same as men for doing the exact same work. Because President Obama knows that fairness for women means a stronger middle class for America.

President Barack Obama (D): I’m Barack Obama and I approved this message.

Yep. Can you say: “There’s gonna be a huge gender gap in November”?