Big Corporations increasingly control mass media, and use that dominance to eliminate pro-worker viewpoints from the media. How can organized labor use the media to communicate an economic justice perspective? Three longtime St. Louis labor and media activists (Dana Spitzer of the St Louis Labor Tribune, Jamala Rogers of the St. Louis American, and Darin Gilley of UAW Local 1760) tell about specific successes for using the media to promote economic fairness. Their examples include both old media (e.g. newspapers) as well as new media (e.g. websites).