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Via Huffpo, Defenders of the Wildlife has expanded its buy for the “Brutal” ad to include Missouri. For those who missed it, this 60-second ad criticizes Sarah Palin’s support for the “aerial hunting” of wolves and bears and the placement of a bounty on their severed forelegs. Like any good ad, it provokes a lot of emotion, and apparently is very good at moving opinion away from Palin in some of the demographics the GOP was aiming at (no pun intended) when they chose Palin for the ticket.

Watch the ad here: