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Tarnished Brand

Watching TV the other night, I saw my first ad for a downballot race, for Michael Gibbons for Attorney General. It was a pretty unremarkable ad (never good news for an advertiser) but one thing stood out precisely because of its absence – Gibbons didn’t mention his party identification. I went to Mike’s website this morning to see if I could watch the ad again and find that I was mistaken, and sure enough, there is no mention of the Republican Party. Neither is there much mention of the Republican Party on his website. In fact, I had to resort to a Google search to find any, and they were all in the “Newsroom” section.

Why not? Chris Koster announces at the very top of the website that he’s a Democrat – why won’t Gibbons? The Republican Party holds the legislature and the Governor’s Mansion, and their own candidates won’t even say what party they belong to?

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