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…in comparison.

A new ad by Claire McCaskill’s (D) campaign:

Senator Claire McCaskill (D): I’ve never been so proud to be ranked fiftieth. All senators are ranked, one to a hundred, liberal to conservative. You’re lookin’ at number fifty. How did I get there? Missouri style independence. Votes to cap federal spending, against more regulations, and eliminating earmarks. I work across the aisle and I don’t think compromise is a dirty word. That’s how we can solve problems for your family.

I’m Claire McCaskill and I approve this message because right in the middle is right for Missouri. Number fifty.

We wrote about the National Journal “rankings” back in February:

High Broderism (February 24, 2012)

Forget for a moment that the National Journal‘s definition of what constitutes liberal or conservative is useless in our presently skewed political environment. If the obstructionist opposition party is populated by extremist right wingnuts you’re not a “moderate” when your party’s extreme left is labeled as the likes of Senator Kirsten Gillibrand (D) and you’re on the other end….

….In our present environment a true moderate would be in the middle of their own party, not to the right of it.

This is probably why I’ll never find work in a U.S. Senate campaign. I would have produced a “vote for Claire, Todd Akin is batshit crazy” commercial. Think about the earned media after that. The free replays would reach astronomical numbers.

And there’s the line, maybe attributable to LBJ, “I don’t want to call my opponent a [fill in the blank], I just want to hear him deny it.”

Oh, and I’ll be voting for Claire McCaskill (D). Todd Akin (r) is batshit crazy.