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It must all depend on when when is.

American Bridge 21st Century PAC issued a new video about U.S. Senate candidate John Brunner (r):

John Brunner (r): I’ve been a leader my whole life as a manufacturer and a job creator.

[Job creator?]

[buzzer]

Television News Anchor: A St. Louis area business formerly run by U.S. Senate candidate John Brunner is laying off some employees.

[static]

Television News Anchor #2:….a Republican U.S. Senate candidate, John Brunner, is laying off some of its employees.

[static]

Television News Anchor:….human resources director confirms the company is laying off workers but isn’t saying how many.

[static]

John Brunner (r): I’ve been a leader my whole life.

[As a job cutter.]

[buzzer]

[static]

[American Bridge 21st Century

americanbridgepac.org

@american_bridge]

And a press release from the Missouri Democratic Party:

FOR IMMEDIATE RELEASE

March 20, 2012

[….]

Out of Touch: Brunner’s New Ad Ignores Vi-Jon Lay-Offs

Ad Shot on Vi-Jon’s Factory Floor, Brunner Took $400,000 Salary While Laying Off Dozens of Missouri Workers

Jefferson City, Mo.-Just days after revealing he doesn’t know the minimum wage, John Brunner further underscored how out of touch he is by spending hundreds of thousands of dollars on another misleading ad today, shot on the same factory floor where Brunner recently laid off dozens of Missouri workers while taking nearly $400,000 in salary.

“Just when you thought John Brunner couldn’t be more out of touch, he opens his mouth and says something even more offensive. John Brunner filmed another misleading ad on the same factory floor where he just laid off dozens of workers while taking a $400,000 salary,” said Caitlin Legacki, Missouri Democratic Party spokeswoman. “A real ‘citizen Senator’ would understand this ad is an insult to the men and women recently laid-off at Vi-Jon, but I guess that goes to show John Brunner is just too out of touch. You really have to wonder how many jobs could have been saved at Vi-Jon with the $1.1 million John Brunner’s spent on misleading attack ads.”

On Friday, Brunner told KMOX radio host Charlie Brennan he doesn’t know the current minimum wage, but does think it’s too high. Brunner, worth more than $100 million, has spent at least $2 million of his own money on this campaign, including $1.1 million in attack ads….

Ouch.

Brunner’s Business Record Under Scrutiny

By Sean Sullivan

October 27, 2011 | 5:32 PM

Once your campaign website dubs you “John the Job Creator,” the optics of your own company announcing a round of layoffs are not good….

….Brunner’s spokesman told the paper that the layoffs reflect the poor business atmosphere caused by over-regulation and too many taxes.

“….Brunner’s spokesman told the paper that the layoffs reflect the poor business atmosphere caused by over-regulation and too many taxes.”

Hmm. In a low tax state, no less. Next thing you know, they’ll be demanding a negative tax.

Ouch.

Previously: At a bare minimum…or not (March 16, 2012)